If you have a website or are thinking of getting one, than you need to know about SEO, or Search Engine Optimization.
Wikipedia defines SEO as: “Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results”.
Essentially this means that your website is designed in a way that allows search engines, like Google, to easily scan it and understand the content. This allows Google to show your website to people who are doing searches for similar content.
As you would guess, search engine optimization is one of the most important things you need to consider when designing a website, and still many sites are not search engine optimized.
There are plenty of services out there that promise to optimize your website and get you to the top of Google’s rankings. Be very careful. Google is smarter than you think, and this is usually impossible to pull off. They can even ban your website from their search engine results, which obviously would be very bad. To read more about what to look out for, read this article on Google website.
If you’re going to build a brand new website, or redo your old one, consider using opensource software like “WordPress”. Since WordPress is opensource, it’s free for you to use and can be downloaded here. It’s designed to be SEO friendly so you really don’t have to do anything.
Though WordPress was originally intended to be the best blogging software available, it can easily be manipulated to run massive websites. Our website, Slipfire.com, is built on WordPress, as most of our clients websites are as well.
If you don’t believe me maybe you’ll believe Matt Cutts from Google. Matt’s the Head of Web Spam at Google, a group within Google that’s in charge of search quality. Just watch this video. You don’t have to watch the whole thing, just about a minute and a half. Start paying attention at 1:26, that’s where Matt says “if you’re using WordPress you’re pretty much covered with SEO”.
For existing websites, we recommend visiting www.MikeMoran.com. Mike was employed at IBM, and was in charge of optimizing their website. He published a book, which we highly recommend, and regularly does public speaking events. If you want to optimize your existing website, Mike is the best resource. Keep in mind that sometimes it’s less expensive to rebuild a website than optimize it for search engines.